The Gainsborough / Health Club & Spa

Branding, Print design, Signage, Print Management, Art Direction

A Suffolk spa approached me when they needed a complete rebrand as they were embarking on a huge refurbishment which included a new name. Initially working with the interior designer, mood boards were created which helped with the evolution of the brand. The unique logo centred around a sweeping handcrafted ‘g’ which was utilised throughout the branding. This lettermark, combined with the bespoke photography and colour palette, echoed the calming, luxurious tone of the spa.